For many US retailers the UK is an attractive and relatively easy international market to enter.
Customers also speak English and they have a universal address system with postal codes which is accessible through many of the major global courier companies like DHL, FedEx or UPS. It’s also a top ten global eCommerce market with over $600 Billion in retail sales in 2015, as reported by eMarketer.
However, a recent study by OneHourTranslation.com proves that simply flipping a switch on in the backend of your eCommerce site management to turn on shipping for the United Kingdom doesn’t correlate with an increase in conversion. UK customers are demanding a better customer experience from online stores. “Four out of five consumers in the UK will not purchase from eCommerce sites that do not list their prices in British Pounds, according to a survey of 1,000 people in the UK by One Hour Translation.”
With 80% of UK shoppers refusing to make an online purchase from a website if the retailer doesn’t display their pricing in Great British pounds, US retailers need to find a localized payment solution to convert international customers in the UK and in other international markets. Local pricing, transparent and clear explanation of additional fees like duties and taxes, and foreign currency conversion fees are all steps in the right direction a retailer needs to take to optimize the checkout experience for customers from across the pond.
Setting a website up for localization in international markets is a complicated task. SkyBOX Checkout helps remove the complexity from expanding internationally with our international checkout solution.
Retailers integrate the international checkout solution directly into their existing website. Key features of solution include multicurrency payment integrations, full landed cost calculation at the product level, and international shipping and customs brokerage. If you’re seeing low international conversion rates, talk to one of SkyBOX Checkout’s global eCommerce experts to learn about how to create a transparent cost effective international eCommerce strategy. There’s no cost to set up and SkyBOX Checkout takes on full risk of fraud and chargebacks for all international orders. We look forward to helping you convert orders in the UK and everywhere else in the 200 + countries we support!
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